Apple is planning to turn its attention to Windows users to expand its base. The company is working on new media apps for Windows devices consumers. According to a new Apple job listing, the Cupertino-based company is hiring software engineers to develop the next generation of media apps for Windows. The apps could be akin to those already offered by Apple on Mac. Earlier this year, when Apple rolled out macOS, it announced to discontinue iTunes. Apple replaced iTunes with three separate apps — Apple Music, Apple Podcasts, and Apple TV. However, on Windows, since there is no other alternative, iTunes is still available. For Windows users, it is still the primary source of using Apple Music, iTunes Store, and sync content of iPhone, iPad, or iPod touch with a computer.
The job listing said that engineers with Universal Windows Platform will be given preference. This suggests that Apple is actually turning its focus to users of other platforms and working on new apps for Windows. Notably, it is not yet clear when the new apps will be launched. But it is likely that Apple will take some time since it is still in the initial phase and looking for engineers. If reports are to go by, Apple could release some news about the same at Apple Worldwide Developers Conference, 2020. The apps with UWP support will not only be restricted to Windows 10 but also extended to Xbox One. Both Windows 10 and Xbox One carry a large audience, making a lucrative market for Apple. There is no means to access Apple TV or Apple TV+ programming on Xbox One and therefore Apple is looking for possible incorporation of its services to the popular gaming platform.
The decision comes in the backdrop of Apple’s increasing its investment services. The latest job listing is a part of the company’s larger strategy to expand its services to other platforms. The Apple TV app is already available on Samsung TVs and Amazon Fire TV devices.